Our Founder's Journey
Fashion Media Roots
A decade as fashion media editor for ELLE and Harper's Bazaar, developing a keen eye for trends and consumer behavior.
Consulting Excellence
Founded Martine Leherpeur Conseil in 1987, providing perspective, brand strategy, and product design services to Chinese, French, and international brands.
Chinese Expansion
Created Petit Pont in Shanghai in 2007, leveraging 35 years of Chinese market expertise, and honored as "Chevalier de l'Ordre du Mérite" of France in 2012.
Academic Leadership
Professor, particularly at IFM, a premier fashion and product strategy institution, and a trainer at EMBA Tsinghua University, is shaping future industry leaders.
MARTINE LEHERPEUR
Brand Guardianship
In-depth cultural insights with local nuances
Meaningful brand narrative translation
Cross-cultural business resonance
Our Philosophy
360° Perspective
Multi-Dimensional Thinking
Comprehensive view decoding innovative
Future-proofing for long-term brand resilience
Plasticity
Creative Elasticity
Agile Market Fit
Tailored Advice for unique challenges
Reserving uniqueness while evolving
Our Core Service
Future Lens
Connecting past insights with future opportunities to anticipate market shifts.
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where cultural insight meets forward-thinking innovation
Essence Flow
Shaping brand identity as strategic Fil-rouge to move seamlessly across cultural landscapes.
Crafting innovative designs that blend heritage with modernity and ensuring collections, products, and experiences aligned with market dynamics.
Navigating brand storytelling travels naturally across all touchpoints and cultural contexts.
Vision Curation
Story Path
—
where cultural insight meets forward-thinking innovation
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where creativity meets commerce
—
where meaning meets market experience/impact
# SOCIETAL OBSERVATION
# INNOVATION SIGNALS
# CONSUMER PROFILING
# IMMERSIVE TREND SAFARI
# POSITIONING STRATEGY
# BRAND ESSENCE MATRIX
# PRODUCT SINGULARITY
# COLLECTION STORYTELLING
# COLLECTION PLANNING
# CROSSOVER COLLAB
# BUYING CHART
# VI DEVELOPMENT
# BRAND STORY ARCHITECTURE
# LOCALIZED MESSAGING
# VISUAL MERCHANDISING GUIDELINE
Our Team Minds
Intercultural sensitivity
Generational Synergy
Creative + Business Alignment
Cross-Disciplinary Expertise
Client-Driven Focus
100+ Clients
Trusted by visionary leaders shaping
fashion, luxury, and lifestyle
in China and worldwide
GLOBAL HOME/ CAMIF CRISTAL D'ARQUES FRANÇOISE SAGET HEYTENS KENZO MAISON LAURIE LUMIÈRE LUMINARC LUCIEN BARRIÈRE PHILIPPE DESHOULIÈRES SIA SHATURA RUSSIE FASHION/ ALAIN FIGARET ANDRÉ AUBADE BATA BENSIMON BIBA BILLIE BLUSH BOCAGE CAMIF CARNET DE VOL CAROLL CARREFOUR CASINO CHANTELLE CHANTAL THOMASS CHAUSPORT COMPTOIR DES COTONNIERS CREEKS CWF DARJEELING DPAM ELLE ESPACE ETAM 123 EURODIFF FRANCE ARNO FRANÇOISE SAGET GAP GALERIES LAFAYETTE JAQUELINE RIU IKKS JB MARTIN JULES KICKERS KOOKAÏ LA CITY LACOSTE LOU&BOLERO DU JURA MONOPRIX MANDARINA DUCK MORGAN MATY NAF-NAF NECKERMANN ORCHESTRA PALLADIUM PETIT BATEAU PIMKIE PREMIÈRE VISION POIVRE BLANC PRINCESS TAM TAM PRINTEMPS 3 SUISSES QUIKSILVER ROXY LIFE SCOTTAGE SOMEWHERE SYSTÈME U VASSARETTE VARIANCE VERBAUDET LUXURY/ BACCARAT BRIONI DIOR CHARLES JOURDAN CHRISTIAN LACROIX ESCADA KENZO LANCEL LOUBOUTIN LOUIS VUITTON PUCCI STÉPHANE KÉLIAN SPORT/ ADIDAS ANTEC ASO BENSIMON DÉCATHLON DOROTENNIS FILA INTERSPORT KING FISHER K-WAY LAFUMA LE CHAMEAU LE COQ SPORTIF LIGUE NATIONALE DE FOOT LINING LOOK MAJOR SPORTS MISTRAL NEW BALANCE NIKE OLYMPIQUE DE MARSEILLE PARIS-DAKAR ROLAND GARROS ROSSIGNOL SKI TOUR DE FRANCE ZODIAC BEAUTY/ ARMANI PARFUMS BIOTHERM CAROLINA HERRERA CLUB DES CRÉATEURS DE BEAUTÉ CLARINS COTY DRAGOCO DR PIERRE RICAUD EUGÈNE PERMA GIVENCHY HELENA RUBINSTEIN ITOCHU FASHION SYSTEM JEAN-PAUL GAULTIER PARFUMS GEMEY-MAYBELLINE KANEBO KERASTASE KIOTIS LANCASTER LANCÔME CHINE LANVIN L'ORÉAL PROSEDIS SYMRISE CHINE YVES ROCHER FOOD/ BARILLA CHANDON COCA LIGHT CRAVAN DANONE CHINE HENESSY NESPRESSO NESTLÉ MEDIA CANALSAT DICO DES FILLES LAGARDÈRE OKAPI PUBLICIS CONSEIL AUTO/ PSA PEUGEOT CITROËN RENAULT RETAIL ALTARIA MAPA-SPONTEX FRANÇAISE DES JEUX GRAND OPTICAL SINGAPORE AIRPORT TÉFAL UNIBAIL ESPACE EXPANSION WATERMAN STRATEGY PLAN/ W MANAGEMENT W&CIE
Our Client Portfolio
CHINA ADEO AIGLE AMAZING PEACE BABYLAND BACCARAT BAGPIPE BALABALA BENATRY BOYI BROADCAST C&A CACHE CACHE CAMAIEU CARREFOUR DANONE DEUX MAGOTS DIOR DIRK BIKKEMBERGS DOMLAR DU PAREIL AU MÊME EICHITOO EHE ELEGANT PROSPER ESMOD ETAM EURAZÉO FENGFENG&DIDI FUDEBAO FUN GALERIES LAFAYETTE GUERLAIN HAPPYCHIC HANXU HENESSY HERBORIST HOME’S UP HP ID IENIN IF KISCICA LANCOME LINING LEDIN LVMH MAD MAYBELLINE MARK FAIRWHALE MARCOLOR MAOREN MATERIAL GIRL MBSKY MEFOREVER METERSBONWE MINIPEACE MIXC MONCLER NAIVEE LES NEREIDES L‘OREAL PEACEBIRD PETIT AVRIL PETIT BATEAU PUIG RENAULT ROSSIGNOL SHAKE SKP 3 SUISSES SIMONE PÉRÈLE SPACENK SPORT AILE SYMRISE URBAN REVIVOL WANDIAN WEISIMAN WHOS NEXT YEARCON YISHION Y.SING YVES ROCHER ZHE JIANG STYLE
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